What Is SEO & Why It Matters To Your Business

Experienced SEOs are able to identify ranking tactics that will not only increase visibility (to the tops of SERPs), but also help them achieve their SEO strategy. A key criterion before starting any SEO campaign is an accurate resource of tactics and tools. These resources will play a crucial role in SEO campaigns, as they help identify link building, link management tactics, content idea generation, content writing, social media marketing.

Tools will help you prioritize the SEO tasks, like content creation and link building, instead of spending your time mapping keywords. This is useful when you’re only focusing on traffic and rankings, not revenue and conversions. Before you get into any campaign, make sure your website’s architecture is SEO friendly. A SEO-ready website is defined by a clear URL structure, can be crawled and indexed by Google, uses keywords in its URL.

Unfortunately, many new businesses start out wanting to be noticed, but quickly fall into the trap of implementing kludgy solutions that will take them far away from where they belong. While SEO is not something anyone can easily do on their own, it is achievable if done intelligently. The freshest updates to your website are sent straight into SERPs. When you have an SEO strategy in place, you can be sure that not only will your content be seen by people, but it will also get better served and optimized for specific search phrases. But how exactly does this benefit your business?

All content has an impact on SEO, and the quality of content has a significant effect on ranking. Not all content is created equal, and high quality content is key to achieving high rankings in search engines. It is important to consider the original intention of each piece of content when optimizing for SEO. For instance, once you research your niche via Google, this may help you decide what type of article you need to write that will increase your ranking in search results. One popular approach is to produce one to three informational articles in your niche. Each post should be primarily descriptive, whether relating to your business, industry, website, products, or services — and targeted towards your target audience. The focus should be on value — and your value proposition. You’re most likely to communicate something unforgettable when you provide value and proximity to your audience.